Culture of Quality (COQ) is regarded as an important component of TQM however this is a relatively new theme, compared to other concepts in the quality management domain. However, literature resources on this topic are relatively scarce and there is a lack of empirical validation of the COQ framework. This study therefore aims to investigate the dimensions of the COQ and the role it plays in an organization to improve its performance. A set of hypotheses are proposed and empirically tested based on the 120 survey responses from mostly from Asian region. Findings show that COQ dimensions; leadership emphasis, message credibility, peer involvement and employee ownership encourage better employee performance. The study addresses an important research gap by empirically investigating the COQ dimensions and suggesting that from an employee perspective, organizational performance can be accelerated through quality culture management.

@inproceedings{oscm-2019-545,
  title={The Impact of Culture of Quality (COQ) on the Organizational Performance},
  year={2019},
  author={Yu Han and Vikas Kumar and Ngan Tuyet Trurong and Nhu Y Ngoc Hoang},
  booktitle={Proceedings of the 9th International Conference on Operations and Supply Chain Management, Vietnam, 2019},
  doi={10.31387/oscm410062}
}

Yu Han, Vikas Kumar, Ngan Tuyet Trurong, Nhu Y Ngoc Hoang (2019). The Impact of Culture of Quality (COQ) on the Organizational Performance. In Proceedings of the 9th International Conference on Operations and Supply Chain Management, Vietnam, 2019. https://doi.org/10.31387/oscm410062