The Interplay between Power, Affective Trust, and Opportunism in Supply Chains: An Integrated View of Transaction Cost Economics and Social Exchange Theory

Author(s):

  • Thoa Xuan Thi Pham (Faculty of Business and Law, FPT University, Hanoi, Vietnam)
  • Nguyen Ngoc Anh (Faculty of Economics and Management, VNU International School, Vietnam National University Hanoi, Hanoi, Vietnam)
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Abstract:
This study investigates the relationship between supplier power, affective trust, and supplier opportunism in buyer-supplier relationships. Drawing on transaction cost economics (TCE) and social exchange theory (SET), we propose that different types of supplier power influence the affective trust that purchasing agents place in their supplier agents, and that affective trust, in turn, negatively impacts both weak-form and strong-form supplier opportunism. We employ regression-based mediation analysis using the PROCESS module in SmartPLS 4 to test our hypotheses with survey data gathered from 548 purchasing agents in Vietnam. Our findings reveal that referent and legitimate powers positively influence affective trust, whereas coercive power has a negative effect. Surprisingly, reward power had no significant effect on affective trust. Furthermore, affective trust negatively impacts strong-form opportunism but positively impacts weak-form opportunism. These findings have important implications for academics and practitioners in managing buyer-supplier relationships.
Keywords:

Referent power, coercive power, reward power, legitimate power, affective trust, strong form opportunism, weak form opportunism, Vietnam

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@article{oscm-2026-727,
  title={The Interplay between Power, Affective Trust, and Opportunism in Supply Chains: An Integrated View of Transaction Cost Economics and Social Exchange Theory},
  year={2026},
  author={Thoa Xuan Thi Pham and Nguyen Ngoc Anh},
  journal={Operations and Supply Chain Management: An International Journal},
  volume={19},
  number={3},
  pages={592--608},
  doi={10.31387/oscm0660540}
}
Thoa Xuan Thi Pham, Nguyen Ngoc Anh (2026). The Interplay between Power, Affective Trust, and Opportunism in Supply Chains: An Integrated View of Transaction Cost Economics and Social Exchange Theory. Operations and Supply Chain Management: An International Journal, 19(3), 592-608. https://doi.org/10.31387/oscm0660540